Sr Executive - Marketing

Job Specification

Position: Sr Executive - Marketing

Location: Pune

Qualifications: Graduate / Post Graduate degree in Business, Marketing, Advertising or

Communications

Experience: 1-3 Years

Key Responsibilities / Accountabilities:

SERP ranking, page ranking, Listing, directory submissions, affiliate mark, video submissions, Meta-tags, URL listing, crawling, errors, broken link analysis, back linking, keyword strategy

Tools: Website analytics tools like Google Analytics, Google Play Console, Firebase, keyword

planner, GTM, Google trends, MOZ, Other SEO tools

Objective:

· Improve ranking & traffic to the website and improve share of voice.

· Website, social media, and content optimization

· Managing website content

· Building and nurturing an online community

· Negotiating backlinks

· SEO strategy

· Campaign organization and planning

· Website monitoring and user analysis

· General digital marketing project management

· Keyword research

· Market analysis Experience & Education:

· Graduate / Post Graduate degree in Business, Marketing, Advertising or Communications

· Candidates with knowledge of / e-commerce / Online Industry will be preferred.

· Background (Fauji/Civil): Fauji (Added advantage over civil) Expected Competencies:

· Proven working experience in digital marketing; minimum 1 year of experience.

· Demonstrable ability to multi-task and adhere to deadlines

· Well-organized with a customer-oriented approach

· Good knowledge of market research techniques and databases

· Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online / Google analytics, Google Adwords, Google Trends, SEO Tools, MOZ etc.)

· Good communication and people skills

· Adaptable to change; able to respond to shifting requirements and priorities

· Well organized and structured approach to work with good attention to details.

· Comfortable with coordinating and collaborating with business teams to drive required

decisions and outcomes.

· High degree of personal integrity and strong ability to work collaboratively and effectively in a

fast-paced, flexible, team-based environment.

Additional Competencies:

· Vision & Strategy

· Self-Motivated

· Interpersonal Management / Team Leadership

Open-mindedness and sensitivity towards differences

· Listening

· Networking