Specialist, Branding
Published date: 2026/11/09
- Location: Mumbai, Maharashtra, Maharashtra, India
Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.
Job Purpose:-
To develop & implement the external communication to promote DBS vision & strategy. To position, create awareness and market the DBS India brand. To manage all collateral support, events, tie-ups & promotions for brand, Corporate, SME, GTS, Cash management and CSR.
Key Accountabilities :-
Work with the business units to address customer specific requirements by delivering focused marketing initiatives
Execute marketing campaigns and related activities including development of marketing briefs, costing, creative sign-off, etc
Forge strategic tie ups with industry associations and targeted events for lead generation and customer engagement.
To Showcase DBS as a Force for Good
Align with group strategy on Social Enterprises (SE) and drive end-to-end SE activities in India
Job Purpose:-
To develop & implement the external communication to promote DBS vision & strategy. To position, create awareness and market the DBS India brand. To manage all collateral support, events, tie-ups & promotions for brand, Corporate, SME, GTS, Cash management and CSR.
Key Accountabilities :-
Work with the business units to address customer specific requirements by delivering focused marketing initiatives
Execute marketing campaigns and related activities including development of marketing briefs, costing, creative sign-off, etc
Forge strategic tie ups with industry associations and targeted events for lead generation and customer engagement.
To Showcase DBS as a Force for Good
Align with group strategy on Social Enterprises (SE) and drive end-to-end SE activities in India
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