Retail Marketing Manager

Responsibilities:
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Implement strategies to increase footfall at our retail outlets
• Come up with promotional strategies to retain customers
• Tap in to new crowds and reach out to a bigger market
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Curate offline marketing strategies to increase brand awareness and brand presence
• Execute corporate tie-ups
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements:
• 2-6 years of Retail Marketing experience
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement