Product Manager - Digital Marketing

Job Description

This is a remote position.

Product Manager in Digital Marketing, who will be responsible for designing and managing the digital marketing curriculum and educational offerings, collaborate with industry experts, faculty, and other stakeholders to create a comprehensive and up-to-date curriculum that meets the needs of the digital marketing industry.

Job Description

Curriculum Development

Develop cutting-edge digital marketing curriculum that covers essential topics such as search engine optimization (SEO), social media marketing, content marketing, email marketing, analytics, and emerging digital trends.

Design course outlines, learning objectives, and assessments to ensure a structured and effective learning experience as per the learning design

Incorporate real-world case studies, practical projects, and hands-on learning opportunities to enhance students' skills and understanding.

Content Creation/ Curation

Create engaging and relevant educational content for digital marketing courses,

Ensure that all content is up-to-date, accurate, and aligns with industry best practices and the latest trends.

Regularly review and update content to reflect changes in the digital marketing landscape.

Product Management:

Manage the lifecycle of digital marketing educational products, from conceptualization to launch and ongoing improvement.

Conduct market research to identify industry demands, student needs, and competitive offerings.

Use data and feedback to improve existing courses and develop new programs that meet market demand.

Instructor Training And Support:

Provide training and support to instructors and faculty members delivering digital marketing courses.

Learning Platform Management:

Oversee the implementation and maintenance of the digital learning platform used for delivering digital business courses.

Collaborate with instructional designers and IT teams to ensure a user-friendly and efficient learning platform.

Quality Assurance And Compliance:

Ensure that all educational products and curricula adhere to academic standards and guidelines set by relevant educational authorities.

Conduct regular assessments and reviews to maintain the quality and relevance of digital marketing courses.

Requirements

Subject Matter Expert in Digital Marketing

Experienced in University frameworks, education ministry guidelines, private education regulatory bodies, or quick to grasp and adapt to them within a short timeframe.

Knowledge and skills in generative AI and its applications in digital marketing

Requirements

Subject Matter Expert in Digital Marketing