Digilantern - Social Media Specialist

YouTube Specialist

About Role

We are looking for an individual who is organized and professional with at least 2 years of work experience on YouTube platform.

Requirements
• Relevant experience in the technology / healthcare industry
• Great personality with a positive attitude, lots of energy and professionalism
• An excellent understanding of the YouTube platform
• YouTube Certified
• Strong understanding of Social Media
• Ability to take the initiative and drive excellent results
• Ability to track, analyze and manage data and records
• Ability to handle work pressure and time management
• Positive attitude
• Skilled in using spreadsheets and creating reports
• Mastery of Office Suite (MS or Google), in particular with Word and Excel
• Excellent written and verbal communication skills
• Strong understanding of tracking, tagging, and YT tool
• Must have good understanding of different types of YOUTUBE ads formats i.e. Skippable in-stream ads, Non-skippable in-stream ads, In-feed video ads, Bumper ads, Outstream ads, Masthead ads etc.
• Facebook/Instagram marketing is an added plus.

Job Description
• Manage YouTube channels for various clients
• Provide support and services to various clients
• Optimize YouTube videos to create clean and consistent content for our partners
• Track, analyze and report key opportunities for growth and/or change
• Perform as a frontline resource for YouTube best practices
• Be up-to-date on industry trends and providing ongoing YouTube channel growth strategy to partners (e.g. programming, channel optimization and management, audience development)
• Provide regular updates on partner development, initiatives and results
• Provide expertise in creating documentation and other resources relevant to partners
• Track and analyze metrics and activities pertaining to your partner portfolio such as growth, revenue, CPMs, retention dates, services rendered, etc.
• Drive-up subscribers & revenue of YouTube channel
• Build & manage the YT channel strategy, look, feel, ranking, promotions, partnerships.
• SEO Ranking : Optimize Tags, Titles, Description, Playlists, Thumb nails to increase ranking.

Engagement : Manage comments to engage with subscribers of the channel

Content : work with Video creation team to develop content to increase engagement

Attribution : Setup tags managers [UTM, GTM] for to track & optimize user behaviors

Setup Ad Formats : in-stream, out stream, discovery, bumper, masthead.
• Analyse trends using website analytics tools (e.g. Google Analytics etc.)
• Setup and run ad campaign for YT should be able to manage and optimize the same as well.

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