Performance Marketing Specialist

About Pro-Manage

Pro-Manage is a pioneering tech- and AI-based Marketing-as-a-Service platform developed to serve multi-location enterprise clients increase, manage and measure digital engagement opportunities with prospects and customers, leveraging several valuable business and technology partnerships with global leaders such as Google GMB/Chat, Microsoft Bing, Meta WhatsApp/Instagram, Knowlarity Cloud telephony and others. Pro-Manage is a powerful and sophisticated marketing SaaS platform that has attracted highly regarded brands as its clients: Indian Oil, Shriram Finance, Apollo Pharmacy, Naturals, Sterling Resorts, Muthoot Finance, Aadhaar Housing Finance, Shriram Transport Finance, City Union Bank, O2 Spa, Page 3 Salons, Urban Nomads, CADD Centre and more. Pro-Manage is developed using advanced technologies, design thinking, continuous discovery, agile development and product management methodologies. The cross-functional Pro-Manage team uses integrated customer-centric product-led marketing and growth paradigms designed to attract and retain targeted customers, maximizing life-time value and minimizing customer acquisition efforts and costs. Pro-Manage is developed and offered by Sulekha, one of India’s largest digital business and consumer brands that has transformed local services ecosystem through a AI-based need fulfillment and monetization platform that generates millions of qualified, parameterized service requests to local service SMBs every day in 40 cities. Pro-Manage aspires to be the dominant, industry-leading and technologically the most sophisticated marketing SaaS platform in India with 500+ enterprise customers in the next two years. Pro-Manage and Sulekha have three of the most well-regarded firms as its investors: Norwest Venture Partners (Palo Alto, US), Mitsui (Tokyo), and GIC (sovereign wealth fund of Singapore).

Job Description & Expectations

Pro-Manage is looking for a head of Enterprise Business Development. In this position
• Proven 2+ yrs. of SEO & SEM experience and successfully managing campaigns across multiple platforms.
• An in-depth knowledge of the technologies and processes involved in running Paid Search campaigns.
• Well-versed experience in social media performance marketing, conversion, and online customer acquisition
• Strong analytical skills and experience in translating data from analysis tools such as Google analytics into actionable insights.
• Expertise in Net core Campaigns Coordination (SMS & WhatsApp) & Execution thru Success Manager / Sharing UTM Links for Campaigns
• Publishing Content thru Adobe Experience Manager / Backend Coordination with IT / Refreshing Banner & Sections
• Co-ordinate with multiple agencies for success
• Willing to work 6 days on alternative Weeks’.

Roles and Responsibilities
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Identifying and testing new channels to continue to meet or exceed established critical metrics.
• Track, report, and analyze website analytics, from all the marketing platforms.
• Research and analyze competitor advertising links and strategize the best plan ahead for the business.
• Identify trends and insights and optimize spend and performance based on the insights.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Academic qualifications required:

Any Graduation
Personal skills

· Result- and outcome-orientation

· High degree of enthusiasm, dynamism and drive to succeed

· Capacity of hard work and perseverance

· Maturity to collaborate with peers to achieve overall success

· Capability to nurture and motivate direct reports to high success

What Pro-Manager Offers You

• Opportunity to develop cutting-edge digital SaaS business development expertise

• Develop competence in marketing, product development, customer success and technology

• Highly entrepreneurial and aspirational work environment that inspires and challenges

• Collaborative and fun work environment

• Learning and development program to help you develop skills

• Well-define career path and progression tracking

• Progressive, nurturing and respectful work culture

• Compensation plus incentives plus stock options