Marketing Writer

Looking for a Marketing Writer to conceptualize and create brand stories for Xerago. The candidate must be able to clearly comprehend Xerago’s thought processes and communicate the same to the external world.

Strong understanding of B2C marketing concepts is essential. Ability to connect dots and take creative leap of faith is important. Should have the passion to explore new stuff.

Responsibilities
• Understand the marketing concepts that drive Xerago
• Understand the latest and greatest in the marketing space
• Discuss with delivery teams and understand and document the value delivered to clients
• Mix and match the above and create a range of content pieces for publishing – LinkedIn posts, LinkedIn articles, Blog articles, YouTube video scripts, Tweets and Medium articles

NOTE: Unlike a typical content writer role, this role requires you to demonstrate and express marketing perspectives with great clarity and conviction, backed by real-life client interactions and value adds (details on these will be provided). The ability to consistently create stories that resonate with brand thinking is essential.

Requirements and skills
• Copywriting experience in any of the recognized advertising agencies or pre-sales consulting experience in any enterprise marketing SaaS product company.
• Understanding of modern marketing techniques. Hands on experience is not needed.
• Being able to create cogent marketing stories by taking inputs from delivery teams
• Ability to do abstract thinking from operational inputs as well as to add layers to abstract concepts and explain in an operational manner.
• Excellent writing skills targeting US audience