Marketing Services Manager
Published date: 2026/11/09
- Location: Mumbai, Maharashtra, Maharashtra, India
Support revenue on key portfolios by creating compelling communication for Brand and Direct Marketing campaigns across digital & offline channels.
It involves monitoring competitive landscape for the portfolio of products managed. In-depth understanding of consumer buying journey to create sharp communication brief for creative agencies (Brand agencies, production houses, digital & direct marketing agencies).
Evaluate & test communication with consumers to ensure comprehension, likeability and intent.
Follow the brand planning process and execute the Go To Market strategy within agreed TAT, process and budget. Track, analyze and publish results.
Revenue impact
Support 25% digital unassisted business for key products
Develop contextual & relevant communication for identified journeys to support digital unassisted
Ensure communication quality & consistency across channels/media is maintained
Closely work with channel owners to ensure error free and timely deployment of communication
It involves monitoring competitive landscape for the portfolio of products managed. In-depth understanding of consumer buying journey to create sharp communication brief for creative agencies (Brand agencies, production houses, digital & direct marketing agencies).
Evaluate & test communication with consumers to ensure comprehension, likeability and intent.
Follow the brand planning process and execute the Go To Market strategy within agreed TAT, process and budget. Track, analyze and publish results.
Revenue impact
Support 25% digital unassisted business for key products
Develop contextual & relevant communication for identified journeys to support digital unassisted
Ensure communication quality & consistency across channels/media is maintained
Closely work with channel owners to ensure error free and timely deployment of communication
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