Marketing Manager-Rural

Job Description

Job Title - Marketing Manager - Brand Activation (Rural Marketing)

Place of work - Mumbai

Business Unit - Corporate Function

Function - Marketing & Communication

Responsibilities
• Build and maintain a calendar of brand activation / marketing events for the RBT.
• Managing & organizing rewards and recognition events for Rural Banking Team (RBT).
• Managing & organizing new branch launch events and activation support for RBT.
• Managing & organizing marketing activities events for branches across pan India.
• Managing customer gifting for rural branches for NTB marketing events & activities.
• Provide consumer insight to businesses to help develop marketing initiatives that are differentiated and relevant to audiences / customers.
• Work with multiple stakeholders – business heads, product managers, agencies, branches etc. to execute continuous / new marketing initiatives.

Requirement
• Marketing Track record of successful end-to-end delivery of event projects & programs, from briefing and conceptualization to onsite build and supplier management.
• A solid understanding of experiential marketing and brand experience across the industry including insights, measurement and best practice
• Experience in managing complex event production and event logistics.
• Previous brand experience, activation or sponsorship at a manager level.
• A passion for creating & delivering innovative ideas and experience
• High degree of attention to detailing and trustworthiness
• Excellent interpersonal skills and ability to build & maintain relationships across verticals.
• A good team player who meets and exceeds team goals.
• Self-motivated, confident, energetic and creative