Marketing Manager

Job Title: Marketing Manager

Location: Mumbai

Job Summary:

We are seeking a highly motivated and creative Marketing Manager to join our team at Sunset Cinema Club. As the Marketing Manager, you will be responsible for developing and executing marketing strategies to enhance our digital and on-ground brand presence. This role requires a blend of digital marketing expertise, interpersonal skills, and a deep understanding of our target audience.

Responsibilities:
• Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement for Sunset Cinema Club.
• Collaborate with the social media team to drive compelling content for digital marketing channels, including social media posts, blog articles, videos, and newsletters.
• Enable and optimize performance marketing on various digital platforms (Facebook, Instagram, Youtube)
• Coordinate and execute on-ground brand activations in collaboration with SCC venue partners.
• Analyze customer insights to identify trends, preferences, and opportunities for audience growth and engagement.
• Build and maintain relationships with relevant stakeholders, vendors, and partners to support marketing initiatives and maximize brand exposure.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Qualifications and Skills:
• Bachelor's degree in Marketing, Business Administration, or a related field. A relevant master's degree is a plus.
• Proven experience in digital marketing, brand management, event marketing, or related roles, preferably in the entertainment or hospitality industry.
• In-depth knowledge of digital marketing strategies and platforms, including social media, content marketing, email marketing, SEO, and online advertising.
• Strong project management skills, with the ability to plan, execute, and oversee multiple marketing initiatives simultaneously.
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams, stakeholders, and external partners.
• Creative and strategic thinking, with a demonstrated ability to develop innovative marketing campaigns that resonate with the target audience.
• Analytical mindset with the ability to analyze data, derive actionable insights, and measure the effectiveness of marketing campaigns.
• Strong organizational skills and attention to detail, with the ability to manage timelines, budgets, and resources efficiently.
• Passion for the entertainment industry and a deep understanding of the target audience's preferences and behavior.

If you have any specific requirements or additional qualifications unique to your company or industry, feel free to customize this job description accordingly