Marketing Manager

If the notion of creating a greener, cleaner, safer planet from space is aligned with your core values, then continue reading.

Who is AiDash?

AiDash is an AI-first vertical SaaS company on a mission to transform operations, maintenance, and sustainability in industries with geographically distributed assets by using satellites and AI at scale. With access to a continual, near real-time stream of critical data, utilities, energy, mining, and other core industries can make more informed decisions and build optimized long-term plans, all while reducing costs, improving reliability, and achieving sustainability goals.

AiDash is backed by top-tier investors, including G2 Venture Partners, Benhamou Global Ventures, National Grid Partners, Edison International, and Shell Ventures. To learn more about how AiDash is helping core industries become more resilient, efficient, and sustainable, visit www.aidash.com.

What’s the role?

We are looking for an all-around marketer with demonstrated expertise in executing digital events such as webinars, live events, executive roundtables, etc. The candidate should also be comfortable with other marketing channels and activities such as paid search and paid social, and have an interest in authoring and creating original marketing content such as articles, blogs and marketing videos.

This position has global responsibility and sits on the front line of our company. It offers several expansion opportunities, based on skills, interest, and business needs.
Responsibilities:
• Execute flawless digital events globally through managing all aspects: messaging, content creation, platform execution, post-event activity, etc.
• Work closely with SMEs and our digital marketing team on audience acquisition, and Sales on attendee follow-up
• Own the marketing campaign strategy for pre-, post- and during event engagement. Develop multi-channel, integrated campaigns to drive attendance, ensure engagement, and influence sales pipeline.
• Create marketing content and implement marketing programs to drive pipeline, including account-based paid search and paid social campaigns.
• Lead cross-team collaboration and communication among internal stakeholders, such as management, sales, customer success, as well as external vendors and agencies
• Foster relationships with key decision makers at AiDash, including c-suite leadership, and sales leadership in multiple different time zones
• Gather feedback and deliver recommendations for future improvement around planning, attendee experience, and results
• Set goals and own KPIs through evaluation of performance, post-campaign ROI tracking, and wrap-up reports

Qualification:
• Strong capacity to balance day-to-day demands and tasks with big-picture strategic thinking
• Ability to think creatively and execute tactically
• Must be incredibly organized with close attention to detail and deadlines
• Must have executed digital events in past roles
• Exceptional time management and follow-up skills
• Action-oriented with a bias toward execution
• Excellent problem-solving skills
• Strong verbal and written communication skills
• A data-driven mindset with a focus on analyzing the ROI of events and other campaigns
• Self-starter with the ability to work independently, prioritize, and get things done
• Able to work under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities
• Entrepreneurial mindset that embraces experimentation
• Excellent project management and budgeting skills

Experience:
• Bachelor’s degree in Business, Marketing, or related field
• 2+ years of experience managing corporate events, trade shows, webinars, virtual and hybrid events
• 2+ years of experience creating marketing content and running digital programs
• Experience with Salesforce, HubSpot or another marketing automation vendor.
• Experience in B2B SaaS is a major plus
• Strong track record of collaborating with Sales and Marketing teams to align event and campaign strategy with demand gen and pipeline goals
• Knowledge of full-funnel digital marketing, marketing analytics, and measurement