Lead Generation

Janasya is one of India’s leading brand of ThreadBucket Studio, fast-growing fashion brand specialising in an affordable, stylish, and curated range of women's wear. We have an extensive presence across all major marketplaces in India and abroad, brand stores and our own website www.janasya.com.

DIGITAL MARKETING PROFESSIONAL WITH MIN 5+ YRS OF EXPERIENCE

Having core knowledge of Digital Marketing, SEO, Social Media Marketing, Email Marketing & Branding.

Should be able to implement internet marketing strategies.

Should have strong knowledge of organic & paid search engine optimization methodologies.

HAVING DIGITAL MEDIA EXPERTISE IN BELOW DOMAINS:

● PPC Marketing – Google AdWords Structure Optimization, Campaign Management, Display and Video Campaign Management, Reporting and Analysis.

● SEO – Working knowledge of Keyword Research and Analysis, On page Optimization, Link Building and SEO Reporting and Analysis

● Social Media Marketing – Facebook, Twitter, LinkedIn and YouTube marketing strategies, Corporate Blogging, Online PR, Online reputation management and monitoring, Content Syndication.

● E-Commerce Merchandising – Category Management, Product Elevation, Optimizing Storefront page for Web, WAP and APP, Optimizing content, product details, images, pricing and more.

● Web Analytics – To analyze website traffic, revenue, pages/session, bounce rate, study the user experiences and behavior on the website and make changes accordingly.

● Split Testing: Good knowledge of set up A/B and multivariate experiments.

● Website Management – To review and manage the quality of content, creative, Site Design and Architecture, Wireframes and Mockups, Understanding of Web Design, Development and Hosting Elements, Landing Page Design and Analysis, Conversion Optimization.

● Strategic Planning - Establishing own goals and of the team to match corporate goals, short term and long-term budgets and developing business plans for the achievement of these goals.

KEY RESPONSIBILITIES -

● Manage all web marketing efforts and increasing quality lead conversions from all sources, including paid search, display, content, retargeting, organic search & social media.

● Gather user data on various levels and performing dynamic remarketing.

● Handle day-to-day SEO and Web Development activities including on-page and off-page optimization, competition analysis, technical SEO etc.

● Generate leads and sales using Facebook and Instagram Ads.

● Analyze and adjustment of keywords and ad groups for running campaigns to optimize campaign performance.

● Review various online ads and check their compliance with Google advertising policies

● Deal with multiple add formats like text, image, rich media, video and mobile ads.

● Develop budget and control all costs associated with digital marketing programs; tracking campaign costs, performance and ROI

● Consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead.

● Analyze reports from various web analytics, competition research and visitor insight tools and provide in-depth analysis of website performance and improvement areas.

● Work closely with internal and external team- tech, content writers, web designers and developers.

● Coordinate with website design & web development teams for the user-friendly website.

● Check website technical issues and coordinate with Web design and development teams.

● Responsible for Website Traffic Growth through Digital Marketing Strategy Including SEO, SEM, Social Media, Affiliates Marketing etc.

● Set up google ppc campaign, Keywords research, Writing Ads, Optimizing Campaign, Keyword Bidding and Conversion Tracking for both Search & Display campaign.

● Responsible for developing digital creative with help of creative team and making them live across all channels

Location - Surat