Field Marketing Manager

Hubilo's mission is to bring the world closer together by re-imagining the possibilities of events. Our platform, built with the largest set of engagement features in the industry, powers virtual and hybrid events making them more inclusive, accessible, and memorable. Hubilo strives to empower event organizers with our powerful yet intuitive event technologies, offering our clients an end-to-end event solution with differentiated customer experience support teams and proven market leadership.

Together, communities and audiences of all shapes and sizes can create meaningful connections from anywhere.

You will be responsible for driving growth and executing field marketing efforts for Hubilo. Your high-level objectives will be:
• Execution of integrated marketing/sales and account based marketing campaigns that assist sales by building sales pipeline, accelerating sales cycle, and increasing revenue.
• Activities may include but are not limited to demand generation email campaigns/nurtures, field enablement, content creation, digital marketing, campaign reporting & analytics, etc.
• Develop and execute sales programs that adapt the product to our various customer segments and by geography, all while leveraging the business metrics to adapt those strategies.

Detailed Description

Reporting to the Senior Manager of Field Marketing, you will work to execute integrated marketing/sales campaigns with a focus on account based marketing (ABM) and field enablement, that support sales teams through building sales pipeline, accelerating the sales cycle, and increasing revenue.

Collaboratively with field marketing, sales, marketing operations, and demand generation, this role will design and execute ABM initiatives, measure and report out on program effectiveness, and use data to make the right adjustments in the strategy and plan.