Digital Marketing Manager
Published date: 2024/01/10
- Location: Maharashtra, Mumbai, India
Job Description
Create, Strategize and Monitor all Digital Campaigns (Organic as well as Paid)
Content Calendar (Website + Mailers + Social Media)
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Coordinate with agency to optimize funnels and conversions.
Instrument conversion points and optimize user funnels.
Requirements and Skills
BS/MS degree in marketing or a related field
Proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google & Facebook Adwords campaigns (Facebook Business Manager)
English Proficiency
Design and Aesthetic Sense
Create, Strategize and Monitor all Digital Campaigns (Organic as well as Paid)
Content Calendar (Website + Mailers + Social Media)
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Coordinate with agency to optimize funnels and conversions.
Instrument conversion points and optimize user funnels.
Requirements and Skills
BS/MS degree in marketing or a related field
Proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google & Facebook Adwords campaigns (Facebook Business Manager)
English Proficiency
Design and Aesthetic Sense
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