Digital Marketing Manager

The ideal candidate will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities:

· Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

· Measuring and reporting on the performance of all digital marketing campaigns.

· Strategize with other marketing professionals, and create content for marketing campaigns to maximize their effectiveness.

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements and skills:

· Proven working experience of 2-3 years in digital marketing in B2B industry.

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Experience in optimizing landing pages and user funnels

· Solid knowledge of website analytics tools (e.g., SemRush, Google Analytics, NetInsight, Omniture, WebTrends)

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Experience in setting up and optimizing Google Adwords campaigns

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in online marketing and measurement

Qualifications
• 3+ year of marketing experience
• Excellent communication and organizational skills