Digital Marketing Manager

1) Entrepreneurial Bend of Mind - Since your role is to sell different franchise brands to entrepreneurs, investors and business seekers, understanding different brands from an entrepreneurs perspective is critical.

2) Content Maverick with Immaculate English - You will be our brand ambassador on the back end and will be responsible to take over our brands persona online and speak to our customers through the right thoughts and words. We take all our communication very seriously and expect the perfect word play on all our social media posts, blogs, articles etc beyond Grammarly ensuring that the communication hits the nail engaging the right set of entrepreneurs.

3) Great Track Record - You must have the skills to work and manage a team of interns and executives and work in a cross functional environment leading the results from the activities generated at the content, graphic, social media & all digital platforms. We will see what campaigns and teams you've led in the past and the results you have been able to achieve from those.

4) Young Creative Out Of The Box Thinkers - This role is clearly for the Under 30 Managers / Assistant Manager who can engage serious entrepreneurs out there through some out of the box thinking beyond the results we can get from the paid google, facebook and youtube ads. We are not looking for experience beyond 2+ Years as manager / assistant manager in previous roles as far as you tick the above boxes.

Desired Candidate Profile

The key responsibility of the Digital Marketing Manager who will be based out of our Race Course Road Office in Bangalore and will work closely with our teams to drive the companies Digital Strategy and Lead Generation and Execution :
• Social Media Marketing - Work on the development and execution of interactive and digital marketing campaigns to drive brand consumers through day-to-day management of some exclusive clients whose presence on LinkedIn, Facebook, Twitter, Blogger, Quora, YouTube, Google My Business and other social media platforms you will have to manage. Use both organic and paid tools like Google Ads, Facebook Ads, Facebook Marketing, YouTube Ads YouTube API and other paid tools to strategize and get measurable ROI from all campaigns.
• Email Marketing - You will lead the online marketing efforts through many activities, one of which would be bulk emailing campaigning platforms and will be responsible for reaching out to specific customers from our opt-in subscribers and other databases. You must be proficient in html emails managing newsletters and be able to drive great results from the same. You must also have good command on google webmaster tools to analyse the traffic and other parameters.
• Web Content Management - Work closely with our Content Writers and other Contributors and content on Quora, India Franchise Blog and FranchiseBazar Blogs and our other blogs including doing press releases and publishing in other social media sites. This includes updating content, managing event calendar, and edit graphics, images and photo galleries. Your role is to focus on increased social media optimization
• Database Management - Collate data that we receive of franchisors, entrepreneurs and others on the portal and manage them effectively for the use of sales teams fore-shots and other marketing activities. Cross-Functional Experience- Knowledge of cross functions like Search Engine Optimization (SEO), Social Media Optimization (SMO), Social Media Marketing (SMM) / Internet Marketing and Web Content Management will be of great advantage.
• Interns Management: You will work closely with our Interns from the SEO, SMM, Content, Graphics, Video, & other Team Members.
• Webinar Development, YouTube and Video Management

CTC & Your Remuneration: Your Initial Package could be anywhere between Rs 4.8L and will be based upon your past experience and what value addition you bring to the table. Our initial offer could be lower for the probation period of 6 months, after which your CTC will be raised to much higher levels as per your achievements