Digital Marketing Head

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Digital Marketing Head

Fitspire - Health | Wellness
New Delhi, Delhi
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23 hours ago
Full–time
Job Title: Digital Marketing Head

Department: Marketing

Reports To: Director

Summary:

We are seeking a dynamic and results-driven Performance Marketing Lead to

spearhead our digital advertising efforts across platforms such as Google and

Facebook. The ideal candidate will possess a deep understanding of paid marketing

strategies, exceptional analytical skills, and a proven track record of optimising

campaigns for maximum ROI and revenue generation. This role requires close

collaboration with cross-functional teams including E-Commerce, Design, and Social

Media, and the ability to lead a team of marketing professionals.
• Key Responsibilities:*

- Develop and execute a comprehensive performance marketing strategy across

Google Ads, Facebook Ads, and other relevant platforms.

- Lead the creation, optimization, and management of paid advertising campaigns to

drive sales, revenue, and brand awareness.

- Define and manage advertising budgets, ensuring optimal allocation for various

campaigns while maintaining profitability.

- Analyse and interpret key performance metrics including ROAS, click-through rates,

conversion rates, and more. Use insights to continuously refine and improve campaign

performance.

- Collaborate with the E-Commerce team to align marketing efforts with sales goals,

product launches, and promotional events.

- Work closely with the Design team to develop visually compelling and effective ad

creatives that resonate with target audiences.

- Collaborate with the Social Media team to coordinate cohesive cross-channel

campaigns and messaging.

- Stay up-to-date with industry trends and best practices in performance marketing and

apply them to our strategies.

- Provide leadership and mentorship to the performance marketing team, guiding their

professional development and fostering a culture of excellence.

- Monitor and report on marketing performance, presenting findings and actionable

insights to senior management.
• Qualifications and Skills:*

- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a

plus.

- Proven experience (2 years) in planning, executing, and optimising paid performance

marketing campaigns, particularly on Google Ads and Facebook Ads.

- In-depth knowledge of digital advertising platforms, ad formats, bidding strategies,

and targeting options.

- Strong analytical skills with the ability to interpret data, generate insights, and make

data-driven decisions.

- Proficiency in financial analysis, budget management, and understanding of P&L

impact.

- Exceptional communication skills to effectively collaborate with cross-functional

teams and present insights to diverse audiences.

- Leadership experience, demonstrating the ability to guide and develop a team of

marketing professionals.

- Creative mindset with an eye for design and the ability to work closely with the

Design team to create impactful ad creatives.

- High degree of initiative, self-motivation, and adaptability in a fast-paced, dynamic

environment.

- Familiarity with e-commerce and online retail environments is a plus.

- Relevant certifications in Google Ads, Facebook Ads, or other digital marketing

platforms are advantageous

NOTE: Only DELHI/NCR Candidates Apply