Digital Marketing Manager

VegNonVeg is a cultural force promoting street & sneaker culture. It is the first multibrand sneaker boutique in India. It aims to grow sneaker lifestyle and culture across India through curation, content and events. VegNonVeg aims to be a thought leader in this industry and to be a representation of the time we’re living in not defined by dress codes, boundaries and definitions but one that speaks to and promotes complete and utter individuality. VegNonVeg is a movement that will showcase its ideals through its associations with relevant artists across all sectors – music, art, poetry, culinary and more. VegNonVeg will speak to the youth - the present and the future – of this country (and internationally) – and act as a hub for like-minded, creative and ambitious individuals to interact

Manager - Digital Marketing, will be responsible for the digital marketing journey of VegNonVeg in India aimed at growing customer acquisition, engaging the community online and overall conversion and growth of the brand. This is a newly created role that will act as the day-to-day liaison between the business stakeholders, Brand and Content team and the digital marketing agency/ partners in order to execute the overall Digital strategy for VEGNONVEG.

Accountabilities:

• Translate brand strategies into focused digital campaign plan based on digital insights

• Design, implement, monitor and optimise full funnel for digital marketing campaigns including paid (such as Search, social media, display, remarketing, 3rd party collaborations etc.) and owned media focusing on growing acquisition, engagement and conversion

• Lead execution and ensure that all related parties (such as vendors, agencies etc) meet approved project milestones

• Manage ROI of digital campaign investments through efficient media buying

• Provide content strategy for website and social media

• Social moderation and ORM including supervision, management and monitoring of all queries/complaints and record keeping of the same with trend insights

• Collaborate with Brand, Content and Retail teams to create digital campaigns

• Implement E-commerce strategy and track performance

• Integrate online campaigns, social media, e-com and CRM

• Manage Digital agencies and interface between external agency partners, IT and brand teams

• Day to day management of all digital touchpoints

• Reporting of all campaign KPIs and continuous experimentation within the company.

Qualifications Experience required for the job:

• 3-4 years of hands-on digital marketing experience handling various brands, campaigns and projects.

• 3-4 years of strong ecommerce experience (DTC and omni-channel experience is a plus).

• Experience in both digital creative development and media buying across multiple channels and platforms.

• Experience of working with cross-functional teams within the organisation.

• Experience in handling Retail brands or Sneaker business will be a plus. Qualification and critical

Knowledge required:

• Bachelor’s or Master’s degree in Marketing/Communication

• Proficiency in digital KPIs tracking through analytics tools such as GA.

• Proficiency in content management systems or ERP systems.

• End-to-end Campaign tagging through GTM etc. Strong analytical and data driven decision making and Project Management skills

• Solid communication skills and team player

• Highly motivated, self – starter, strong sense of urgency and ownership to deliver commitments on time

• Creative and sensitive to market trends and behaviour insights