Digital Marketing Director

Hiring Digital Marketing Director to work with India's leading digital media agency at Mumbai

Functions and Responsibilities:

· Be responsible for development, management and optimization of all paid media programs such as paid search, programmatic, native advertising, and paid social campaigns

· Perform daily account management of pay per click accounts

· Provide execution-based PPC recommendations

· Measure and analyze the effectiveness and ROI of all PPC activities

· Manage moderate to large scale PPC accounts in a variety of business verticals

· Generate new paid search campaigns, ad groups and develop keyword lists

· Leverage insights from analytics platform to make changes to paid search campaigns

· Generate Weekly and Monthly client reporting

· Oversee relationships with digital vendors

· Provide insights and recommendations on efficient campaign management and reporting tools

· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid search to meet client goal.

· Assist in the development of effective ad copy, content and guide creative on ideal assets

· Be responsible for setting goals/targets for team per client

· Management:

o Manage tactical PPC initiatives for the client’s business; maintain a focus that deliverables and plans are in line with client’s long-term goals

o Manage team resources and assigns responsibilities / initiatives to team members

o Work with members of the team to develop recommendations and tactical plans to increase ROI

o Ensure team delivers on assignments and team goals research

o Stay current on changes and best practices in PPC

o Take initiatives regarding social content development, blog writing, group learning, etc.

o Continually look for ways to increase the group’s efficiency

· Skills + Traits + Abilities:

o Strategic and creative thinking – always focusing on innovative, but measurable client solutions

o Adaptable team member who can manage multiple client accounts and internal teams

o Strong work ethic defined by quality-first client work and attitude

o Positive workplace attitude

o Ability to work with both senior leadership and junior level staff on project work

o Possess an entrepreneurial spirit

o Ability to and experience with, working across teams and departments within an agency setting

o Ability to nurture, retain and manage client relationships - engaging on a regular basis by delivering great business outcomes

o Strong negotiation and problem-solving skills

o Experience working with financial data and budgets

o Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client challenges

o Knowledge of 3rd party bidding tools

Qualifications

The experience required for this position is 10+ years of agency specific experience with a concentration on paid media strategy, execution and reporting.

Interested candidates please share your resume with us at hello@whizzhr.com

Warm regards,

Sairose Mosani

9820067001

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