Digital Marketing

Planning
Own full-funnel digital marketing budgets for Luxury
Plan and optimize marketing campaigns across digital channels such as Google, Meta and others
Collaborate with category and planning teams on sale plans, share inputs on marketing deliverables

Performance Improvement
Maximize conversions from various channels, track and improve the customer journey, improve category and sub-category performance and thereby positively impact key metrics for individual channels
Work closely with internal stakeholders and external partners to improve costs efficiencies and conversion rates
Highlight anomalies, breakout trends and whitespace to scale channel performance and revenues
Create a recurring plan for testing and experiments on various digital channels, capture learnings and internalize them

Benchmarking and New initiatives
Forecast demand and potential for each channel, scale sustainably on each to grow business
Benchmark metrics, creatives, etc w.r.t to competition and incorporate actionable insights into channels
Be the go-to person for Mar-tech initiatives, feed-related requirements, and ad creative enhancements
Lead special initiatives like Brand launches, and sales events, explore new digital channels, campaign types, and placements

Reporting
Be accountable for building and maintaining digital marketing reports
Utilize internal tools such as Omniture, AppsFlyer, Ad Platform reporting, etc. for planning and optimization

Key Requirements
You have a degree in Marketing, Business Administration, or a related field.
You have at least 3-4 years of prior experience in digital marketing as well as experience building effective multi-channel marketing strategies, including Google and Meta
Working knowledge in handling both performance and upper funnel campaigns on digital media would be preferred
You have solid expertise in the campaign and channel analysis including working with reporting tools such as Google Analytics, Adobe Analytics, or similar
You possess excellent analytical skills and leverage data with consumer behavior trends to drive actionable insights & recommendations
You are a highly goal-oriented individual and have excellent communication and collaboration skills