DemandLane - Digital Marketing Manager

Responsibilities:- Manage the performance and optimization of paid campaigns.- Increase the visibility of Demandlane (and its affiliate brands) on social media platforms like LinkedIn.- Work with the analytics team to build and modify analytics needed for campaign management and audit needs.- Planning and executing conference marketing for the US market for Demandlane( and its affiliate brands). This includes the creation of marketing collaterals for the stalls, email marketing, and outreach before the conference.- Be the single point of contact for all the affiliate partners to manage the campaign performance regularly. - Set up and manage the audit process for managing the quality of leads across different affiliate partners.Requirements:- 5 - 10 years of experience as a Digital Marketer with exposure to performance marketing (including affiliates), social media management, and partner management.- Strong experience managing ads on Facebook and affiliate partners (email, coreg, etc.)- Excellent written and oral communication skills with experience having interacted with customers and partners in the US market.- Experience in managing vendor relationships (affiliates) on an ongoing basis to ensure we can achieve the targets.- Experience of having managed social media for a B2B brand would be a plus.- Should be able to use tools to make creatives and also work with freelance designers to make creatives for social media and performance marketing campaigns.- Analytical mind and business acumen. Should be able to collaborate with the analytics team to develop the required views.- Problem-solving aptitude with solid foundations in analytics is a must for the role.The role is remote, where you can work from any part of India as long as you have good internet(multiple connections) and power backup.The candidate should have to work in the US time zone on a need basis to respond to partner queries. The candidate must be willing to be an individual contributor (IC) to manage and own specific channels/verticals of the business on their own. (ref:iimjobs.com