Digital Marketing Manager
Published date: 2026/11/08
- Location: Kolkata, West Bengal, India
Job description:
The candidate needs to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SMO, email, social media, and display advertising. The duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, content marketing, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities –
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SMO,PPC, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage SEO campaigns and social media campaigns (SEO, SMO, Display, Social, Programmatic)
• Plan and manage our social media platforms.
• Coordinate with the Directors and Department head to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies for local and global clients
The candidate needs to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SMO, email, social media, and display advertising. The duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, content marketing, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities –
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SMO,PPC, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage SEO campaigns and social media campaigns (SEO, SMO, Display, Social, Programmatic)
• Plan and manage our social media platforms.
• Coordinate with the Directors and Department head to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies for local and global clients
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