Customer Development Officer - Gujarat
Published date: 2026/11/07
- Location: Gujarat, India
Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, SSMs and PSRs across the zone.
Key Accountabilities :
Distribution Management:
Trade management.
Identify new markets/accounts and bring them under direct coverage on a regular basis
Ensure addition of speciality wholesalers
Ensure stores in route list are classified according to the accurate RE
Ensure that SSM efforts are advised to reduce number of non-purchasers
Ensure optimum usage of activations to drive sales
Ensure sales call efficiency
Selling stories range selling, handling objections, etc.
In-store management
Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)
Market Updates
Secure and draw insights from any competitive information available in public domain regarding:
New products
Activities
Schemes
Any other developments
Data based working and communication
Use data to drive overall business performance
Setting objectives for market visits
Reviewing sales associates and PSR performance against plan
Reviewing stockist performance against plan
Key Accountabilities :
Distribution Management:
Trade management.
Identify new markets/accounts and bring them under direct coverage on a regular basis
Ensure addition of speciality wholesalers
Ensure stores in route list are classified according to the accurate RE
Ensure that SSM efforts are advised to reduce number of non-purchasers
Ensure optimum usage of activations to drive sales
Ensure sales call efficiency
Selling stories range selling, handling objections, etc.
In-store management
Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)
Market Updates
Secure and draw insights from any competitive information available in public domain regarding:
New products
Activities
Schemes
Any other developments
Data based working and communication
Use data to drive overall business performance
Setting objectives for market visits
Reviewing sales associates and PSR performance against plan
Reviewing stockist performance against plan
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