Copy Writer

The company

NKT, pioneer in the cable industry since 1891 is a key player in global transition to Renewables. It has an extensive product portfolio embracing high quality cable systems for global power grids, construction, railways and offshore wind farms.

It has offices in 12 countries with headquarters in Denmark and a manufacturing base across Europe with 3400 dedicated workforces. NKT is a leading partner in electric power / grid link projects in the world for green transformation. Its strong focus on sustainability and environment led to, using green energy only at all its manufacturing facilities.

The culture at NKT is founded on high ambitions, innovation, collaboration and strong performance. It provides an environment for growth with opportunities for personal and professional development through continuous learning and application.

NKT is now extending its arm in setting up a global operations centre in Chennai, that will provide systems engineering & projects support for its global projects and in contributing to overall success of NKT. It will also embark on new business development and implementation particularly Offshore Wind and HVDC transmission projects in Asia and Middle East.

Purpose

The copy writer is experienced in writing engaging copy for a wide variety of chan-nels, including web, print, marketing advertisement and explanation of technical products and their application. He or she supports a wide variety of stakeholders and channel / content owners compelling messaging in full alignment with the NKT tone of voice policy

The copy writer will also proof read and improve various communication measures including classic marketing copy, social media, web and investor relations content.

Primary tasks·

· Copy writing for various channels in close alignment with the various content and channel owners:

Ø Web / landing pages (SEO optimized)

Ø Articles, white papers

Ø Customer reference stories

Ø Marketing campaigns

Ø Social media ads

Ø Employer branding content and campaigns

Ø Internal employee engagement activities

Ø Key presentations

· Proof read copy for (brand) consistency and accuracy

· Turning technical content into comprehensible and tangible benefits for the respec-tive target audience

· Tailor messaging to resonate with different audiences

· Creation of compelling slogans and messaging across various channels and topics

· Alignment with design resources to ensure consistency and maximum impact of copy and visuals

Areas of Responsibility

· Support establishing a strong and unique NKT tone of voice policy and help implement across the business

· Align with a significant variety of internal content owners / providers who require their messages to be translated into copy

· Write key content across various channels, including web, social media, classic marketing, high profile (customer) presentations, reference stories, employer branding and more

· Help broaden and adjust website content with focus on key messaging, customer benefits and SEO

· Translate technical, industrial terminology into accessible, benefit-oriented information.

· Proof copy for consistency and accuracy.

· Come up with inspirational headlines and compelling statements on various marketing and employer branding topics

· Liase with internal NKT resources who can provide insights / content that then can be turned into compelling copy

· Strong alignment with internal design team to ensure copy is enhanced with relevant visual messaging

· Ensure compliance with NKT brand standards, style guide and tone of voice policy

· Proactively learn about the industry and competitive landscape to drive content strategy

· Project management

Success Criteria

· # of project executed

· Implementation of coherent NKT tone of voice policy

· Project and copy requests coming in from large variety of stakeholders

· Successfully drive close collaboration with internal stakeholders

Point of Contacts

• Group Communications

• BL Marketing

• Sales organizations

• Product management

• (local) HR

• Investor relations

Education

(At least) Bachelor degree in related field (e.g. English, journalism, communica-tions, marketing)

Experience

· 2+ years onwards experience in developing compelling content across various channels, possibly in creative agency

· Sound knowledge of SEO and respective copy writing

· Strongest experience with English content and English language (native speaker / extensive immersion in English speaking country / company / …)

Tools

· MS Office, especially DOC & PPT

· Experience with content management systems

· Knowledge of Google Analytics to assess web content performance and SEO levers is a plus

Personal competences/soft skills

· Excellent verbal and written communication skills; ability to distill complex concepts into simple messages.

· Ability to work with creative designers to create overarchingly compelling communication concepts

· A working knowledge of copywriting best practices for common digital marketing communications.

· Experienced with SEO content writing and optimization

· Proven ability to prioritize, manage multiple assignments at once and meet deadlines.

· Excellent organizational and project management skills with attention to de-tail

· Strong collaborative mindset and team player

· Natural communicator with positive attitude