Content Strategist

The Content Strategist is a key member of the Higher Education product team for the Australia programme, partnering with Commercial Product Managers, Content Developers, Producers and Subject Matter Experts/Authors in Australia to bring our product strategy to life. You are responsible for product discovery, and for defining the content and learning experience across the portfolio, based on market needs, as well as Pearson’s global platforms and Content & Editorial Policy. You will be responsible for engaging existing authors and subject matter experts through the product planning process, and guiding them through the authoring process to ensure they deliver against the plan.

Key responsibilities

Content and learning experience strategy

Develop content strategy across assigned disciplines and titles, with a focus on digital experiences
Where possible, implement strategies to leverage Pearson’s global IP, to increase speed-to-market and reduce development costs
Understand how to best utilise Pearson’s tools and platforms to deliver engaging learning experiences
Customer and market engagement

Develop proofs-of-concepts and prototypes to test and validate proposed content and learning experience (internally and with customers)
Engage with target customers to validate content and learning experience throughout the product development process
Be informed and up-to-date on content and teaching model direction in the assigned discipline areas.
Be informed on competitor learning experiences
Author/SME management

Engage existing authors and SMEs in planning stages of updates/revisions to agree content plan
Negotiate with and sign discrete content authors where required (eg: for case studies)
Partner with and support Development Editors in guiding authors through the development and production process