Content writer

Responsibilities
• Produce unique, engaging and impactful content for various brands, media, and marketing initiatives
• Filter information into clear and concise text and have the ability to present content in the most engaging manner.
• Research and gather useful information
• Develop a content strategy to achieve reach, engagement and marketing goals.
• Set up the content guidelines framework and ensure consistency (tone, style) across all content work.
• Manage content distribution to online and offline channels
• Data-driven approach in analyzing & measuring the content metrics.
• Create concepts closely with social media and creative teams to plan and develop various types of content
• Optimize and manage content considering SEO and SEM best practices.
• Stay up to date with industries and how it relates to the client brand, to generate content for new and existing customers.
• Responsible for overall content quality & user engagement metrics
• Interact with clients for brief understanding and presenting work
• Write creative, unique, and relevant content for websites, case studies, press releases, blogs, social media, emails, videos, and other marketing materials.
• Comfortable working with timelines and a goal-based approach.
• Creative thinker with the ability to transform technical and digital information and processes into compelling stories.
• Develop grammatically correct and quality content across different verticals.
• Editing and proofreading copy

Experience & Skills
• 3+ years of experience in the content writing space
• Experience in media and marketing agency domain preferred
• Excellent communication and team collaboration skills to work effectively with various stakeholders with tight deadlines.
• Fair understanding of SEO strategies and tools