Content Writer

Engineers Academy is true synonym of success in ESE, GATE, PSUs, SSC-JE and State-AE/JE technical examinations. A decade has passed since Engineers Academy was established with a mission that students of EA should lead the list of successful candidates in technical exams. Engineers Academy emerged as a pioneer in the ESE, GATE, AE/JE and PSUs exam preparation, setting up new benchmarks year over year. Engineers Academy is not just a coaching institute but a mentor that motivates &directs every engineering graduate to their dream destination.

The Role

Your Responsibilities will include:
• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
• Developing and managing the editorial calendar to ensure deadlines are met.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Managing relationships with external marketing agencies.
• Ensuring consistency of brand voice, style and tone across all content.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Analyzing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.
• Developing and managing the editorial calendar.

Ideal Profile

Skills Required:
• You have at least 1 year experience ideally in Content Management within Professional Services industry.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• Experience within Content Analysis, Content Management, Content Planning, social media / Viral Marketing, would be a strong advantage.
• You are highly goal driven and work well in fast paced environments
• You are a strong networker & relationship builder
• You are a strong team player who can manage multiple stakeholders

What's on Offer?
• Opportunity within a company with a solid track record of performance
• Work alongside & learn from best in class talent
• Join a market leader within Education