Zonal Marketing Manager
Published date: 2024/01/10
- Location: Patna, Bihar, India
Position name : Zonal Marketing Manager
Reporting to : Regional Marketing Manager
Job Role : Works as an Zonal Marketing Manager handling end-to-end marketing responsibility of all offline channels. Manages an external team of agencies, merchandisers, and vendors. Coordinates with Retail Marketing Manager/ VM Manager/ Marcom Manager/Sales team etc. and deliver visibility objectives.
Job Duties : Works in a program mode and acts as backend lead for all marketing activities in the channels Pan India.
Key Pivot and interface between Sales and marketing team. Is responsible for :
Vendor management, shop branding, GSB & Visual Merchandising.
Executed Point of Sales Materials (POSM) through Merchandiser.
Analyse execution /activities and feedback to RMM.
Tracked competition products and activities
ISB & GSB – Executions & Planning
Cross-functional coordination.
Audit activities for Agencies (Merchandizing execution, in shop and
on shop fixture execution & quality check)
Invoice validation & processing.
Payment follow up and clearance.
Key Skills
Retail Marketing Manager, Zonal Head, Zonal Sales Manager other Zonal resources, Vendor/ Agencies, Activation Team, Retail Partner /customers and Category Managers at HO
Desired Candidate Profile
This role requires a prior knowledge and experience in Vendor management specifically in BTL & retail marketing function.
• Experience in Point of Sale material specification/production process and execution at Retail.
• Experience in retail development with operational execution responsibilities.
• Driven Visual Merchandising for Retail stores.
• Proven expertise in driving operational efficiencies.
• Requires strong networking skills.
• Strong collaborative and operational skills backed with good understanding of marketing functions and vendor management.
• Ability to multi task, adapt to market dynamics, strong team player
• High human interface with Offline marketing, sales, vendor teams.
• Relevant experience of 6 plus years in BTL agencies/companies.
Qualification : Any Graduation
Experience : 6+ Years
Reporting to : Regional Marketing Manager
Job Role : Works as an Zonal Marketing Manager handling end-to-end marketing responsibility of all offline channels. Manages an external team of agencies, merchandisers, and vendors. Coordinates with Retail Marketing Manager/ VM Manager/ Marcom Manager/Sales team etc. and deliver visibility objectives.
Job Duties : Works in a program mode and acts as backend lead for all marketing activities in the channels Pan India.
Key Pivot and interface between Sales and marketing team. Is responsible for :
Vendor management, shop branding, GSB & Visual Merchandising.
Executed Point of Sales Materials (POSM) through Merchandiser.
Analyse execution /activities and feedback to RMM.
Tracked competition products and activities
ISB & GSB – Executions & Planning
Cross-functional coordination.
Audit activities for Agencies (Merchandizing execution, in shop and
on shop fixture execution & quality check)
Invoice validation & processing.
Payment follow up and clearance.
Key Skills
Retail Marketing Manager, Zonal Head, Zonal Sales Manager other Zonal resources, Vendor/ Agencies, Activation Team, Retail Partner /customers and Category Managers at HO
Desired Candidate Profile
This role requires a prior knowledge and experience in Vendor management specifically in BTL & retail marketing function.
• Experience in Point of Sale material specification/production process and execution at Retail.
• Experience in retail development with operational execution responsibilities.
• Driven Visual Merchandising for Retail stores.
• Proven expertise in driving operational efficiencies.
• Requires strong networking skills.
• Strong collaborative and operational skills backed with good understanding of marketing functions and vendor management.
• Ability to multi task, adapt to market dynamics, strong team player
• High human interface with Offline marketing, sales, vendor teams.
• Relevant experience of 6 plus years in BTL agencies/companies.
Qualification : Any Graduation
Experience : 6+ Years
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