[Y-169] Digital Marketing Manager

Job Summary:If you live and breathe digital marketing, we want to talk to you

We are looking for a Digital MarketingManager to develop, implement, track and optimize our digital marketing campaigns across all digitalchannels

We are searching for a highly-creative digital marketing manager to lead our marketing team.In this position, you will be responsible for all aspects of our marketing operations

Your central goal isto help grow our brand’s influence locally while also increasing brand loyalty and awareness.Job Responsibilities:Plan and execute all digital marketing, including SEM, marketing database, email, social media anddisplay advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROIand KPIs)Use Google Analytics for goal set up for visitor analysis, social media tracking, ad word trackingIdentify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize the strong analytical ability to evaluate end-to-end customer experience across multiplechannels and customer touch pointsInstrument conversion points and optimizes user funnelsCollaborate with internal BU HeadsEvaluate emerging technologies.Provide thought leadership and perspective for adoption where appropriateCandidate Attributes:A minimum of 4 years of experience in a digital marketing or advertising position.Proven experience in managing a team.In-depth knowledge of various social media platforms, best practices, and website analytics.Graduate/Postgraduate degree in marketing or a related fieldProven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, socialmedia and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns thatengage, inform and motivateExperience in optimizing landing pages and user funnelsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,WebTrends)Experience in setting up and optimizing Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurementTech Skills Required: Google AdWords, PPC, Facebook, Facebook Ads Manager,Business Analysis, BusinessProfitability, Microsoft Excel, Digital Strategy