(WAT372) Content Writer

About CrelioHealth**:
CrelioHealth (formerly LiveHealth) is IT product company in Health care domain. We are almost decade old IT product organization.
We are flourish, Open & Flexi culture organization with youthful team.
We are a group of young enthusiasts who are passionate about building the best line of products in healthcare diagnostics. Our product is LIMS & CRM used for Pathology Labs & Hospitals.
• *Our Product -**
- **CrelioHealth LIMS**:
- Web-based LIMS (Laboratory Information Management System) and RIS (Radiology Information System) solution for automating your processes & managing business better
- **CrelioHealth CRM**:
- Patient booking and engagement tool to take patient experience to the next level.
- **CrelioHealth Inventory - **Online platform to manage your lab inventory, stock, and purchases
Blog - CrelioHealth for Diagnostics
• *Responsibilities**:
- Create compelling content / snippets for marketing collaterals - case studies, brochures, Whitepapers, product manuals & data sheets, social media etc. as needed
- Conduct competitor analysis, market research, align with SMEs and sales teams to communicate the strategic positioning of the product to customers, partners, and market influencers.
- Articulate the benefits of product features and translate them into customer-facing messaging and product collaterals
- Write clear, persuasive, original copy
- Editing & proof reading content copy written by marketing or technical team
- Use SEO guidelines to create content copy for web
- Analyze content performance and make recommendations on content, to improve effectiveness of web content, articles, etc.
- Provide support to marketing team members on online or offline promotions
- Provide inputs to the graphic design team to create infographics and other product related images/animations
• *Key Skills and Experience**:3 - 8 years of experience in content/copy creation, product marketing for technology audiences
- Excellent written skills in English
- Good interaction and communication skills
- Ability to write in a variety of formats and styles for B2B audiences
- A knack for editing and proofreading with good research skills
- Technical writing experience, social media campaign writing experience is a big plus
- Good understanding of IT / technology area is needed
- Graduation in Literature/ Marketing Communications/ Mass Media/ Journalism/ etc. or other relevant fields
• *Preferable location -** Pune
• *Benefits/Perks**:
- Attractive pay scale
- Mediclaim benefits -Employeee+Spouse+2Childrens+Parents
- Infinite Leave's availability post confirmation (T & C apply)
- Flexible working hours & Hybrid work model
- Saas Product based experience