Trade Marketing Manager
Published date: 2024/01/10
- Location: Guwahati, Assam, India
Job Brief
We are currently hiring a Trade Marketing Manager who will work as a part of the marketing team to deliver planned revenue, volume and gross margin of key brands & customers.
Main Responsibilities of a Trade Marketing Manager
Your responsibilities will include:
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
Leading and implementing channel-specific marketing strategies and plans for assigned retailers
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Leading activation programs with partners to improve brand visibility
Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.
Reports to
Marketing Manager, VP Sales & Marketing.
Key Requirements :
You have a degree in Marketing, Business Administration or a related field.
You have prior experience in Fmcg / Beverages Trade Marketing.
You have strong communication & interpersonal skills.
You have strong analytical skills and are comfortable dealing with numerical data.
You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
We are currently hiring a Trade Marketing Manager who will work as a part of the marketing team to deliver planned revenue, volume and gross margin of key brands & customers.
Main Responsibilities of a Trade Marketing Manager
Your responsibilities will include:
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
Leading and implementing channel-specific marketing strategies and plans for assigned retailers
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Leading activation programs with partners to improve brand visibility
Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.
Reports to
Marketing Manager, VP Sales & Marketing.
Key Requirements :
You have a degree in Marketing, Business Administration or a related field.
You have prior experience in Fmcg / Beverages Trade Marketing.
You have strong communication & interpersonal skills.
You have strong analytical skills and are comfortable dealing with numerical data.
You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
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