Trade Marketing Manager

Do you want to be a part of the fascinating story of over 500 iconic brands spanning across more than 100 countries?

Being the best beer company starts with finding the best people. While we have big brands, we have bigger opportunities as well.

AB InBev India is looking to hire Trade Marketing Manager for its Trade Marketing Function based out of Bangalore.

Primary Purpose of the role

Responsible to plan and execute promotional campaign as per the channel visibility strategy. Also be responsible to partner with sales team to support brand activation and manage key account relationships

Key Tasks & Accountabilities
• Plan & execute promotional campaigns as per the channel visibility strategy:
• On-Ground Execution of the Channel development programs
• Inventory Management for running promotions and campaigns
• Asset Management
• Lead Channel merchandisers to Ensure execution of the accounts as per the template
• Partner with the Sales team to understand the requirement and support in Brand activation
• Manage operational relationship with key contacts
• Ensure right account identification for experiential focused sales approach as per the consumer engagement strategy:
• Activation of consumer engagement promotions Brand Programs & Tactical promotions
• Activation of sponsorships, events & night life
• Negotiate with vendors for the purpose of promotional activities, events and brand activation merchandise of high quality
• Track & draw insights from promotional based sales trends and plug gaps wherever required:
• Daily/Weekly/Monthly reports
• Pre-During-Post analysis of consumer promotions

Required Knowledge, Skills & Attributes

Education & Experience
• MBA or equivalent degree from a reputed B schools
• 2-3 years of experience in Sales/Marketing- preferably FMCG Industry

Skills & Knowledge
• High drive for results,
• Analytical mind, especially on finance and sales analysis
• Excellent strategic thinking and planning ability
• Strong communication, negotiation and interpersonal skills
• Provide coaching and training to the team to deliver better business results

Personal Attributes

1. High energy

2. Solution-oriented and positive attitude

3. Exceptional customer orientation

4. Fast-mover, quick to adapt

5. Flexibility and resilience in a fast-moving environment

6. Integrity and professionalism

Quench your thirst for success. Come, accept the challenge!

"At AB InBev, we are committed to our purpose of bringing people together for a better world – regardless of race, ethnicity, age, sexual orientation, gender or any other difference