Tractor Junction - Manager - Performance Marketing

Manager - Performance MarketingPerformance Marketing Manager Job Responsibilities :- End-to-end management of performance marketing activity across Paid Social channels.- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance.- Develop test and learn initiatives across Paid Social.- Work with Digital Marketing to ensure messaging across all channels are consistent and aligned.- Work closely with the wider marketing team to optimize audience strategies.- Ensure budget is spent across performance channels efficiently.- Track and report on key performance indicators of media activity.- Managing the day-to-day digital marketing strategy and operations- Providing reports and analysis to demonstrate effective ROI to key stakeholders- Own all performance targets and budgets across marketing objectives such as new user acquisition- Monitor and optimize channels and campaigns to achieve business objectives around quality and scale- Analyze results and make data-driven recommendations for the optimization for future marketing campaigns- Coordinate with cross-functional teams (product, content, data, CRM) to define metrics, measure performance, and develop actionable insightsPerformance Marketing Manager Requirements :-- Skills in search platforms including; Google AdWords, Bing Ads, SA360- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)- Website Analytics (mostly in Google Analytics)- Keyword Research skills- Experience working on a Performance Media (SEM and Social) strategy (ref:iimjobs.com