Sr. Territory Sales Incharge

Roles and Responsibilities

· Meet S&D targets by effective implementation of area sales & development plans.

· Develop Sales forecast for all categories based on trends.

· Develop channel sales strategy for geography assigned in consultation with Manager.

· Define allocation of sales targets to the different territories in consultation with Manager Sales

based on clear understanding of calendar of inputs/market growth/category growth.

· Plan and achieve distribution expansion as per budget plans.

· Stocks and logistics planning for the area.

· Ensure distributor claims are settled in time by proper scrutiny and on field verification.

· Ensure retention of agreed ROI for the distributors.

· Implement sales strategy to achieve targets through analysis of Nielson & internal data of

various markets.

· Develop distribution strategy in line with changing channel mix.

· Track availability of required manpower at DBs as per plan and monitor their performance and

highlight deviations of norms to Manager Sales.

· Execute and track distribution expansion by class of towns, type of OLs and category as per

plan and take corrective action, wherever required.

· Execute distributor MIS packages and ensure requisite compliance from the distributors as per

agreed time lines.

· Build trust and relationship with Modern Trade and Company by providing clarity and solutions

to any issue raised by them within a reasonable time frame.

· Work very closely with Regional Trade Marketing /Key Account teams in management of

schemes/promotions/contests being run to promote company brand.

· Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs.

· Plan for new product launches by channel based on thorough understanding of category and

distribution objectives for the products to be launched.

Desired Candidate Profile
• Education Graduate Must, MBA preferable.
• 2-4 years of experience in Key Accounts from FMCG Industry only.
• Should be managing a team of promoters & merchandisers.
• Good understanding of MS Excel is a must.
• Should be able to read and understand data