Sr. Search Engine Marketing Executive

We are seeking a skilled candidate with 4-7 years of expertise in Google AdWords and Analytics for the role of Sr. SEM Executive. The ideal candidate should have experience in managing paid search, display, video, YouTube, shopping, and mobile campaigns on Google AdWords. Other qualifications include:

• Proven ability in handling Facebook and LinkedIn Lead Gen campaigns end-to-end, including setup on Google, Facebook, and LinkedIn

• Strong knowledge of calculating CPM, CPL, CPV, and CPS

• Ability to create effective campaign strategies through keyword research and ad copy creation

• Experience in monitoring competitor PPC campaigns and tracking targeted keywords

• Ability to maintain and monitor keyword bids daily and monthly budget caps

• Familiarity with Publishers Dashboard, such as Verizon and Vertoz

• Ability to execute tests, collect and analyze data, and identify trends to achieve maximum ROI in paid search campaigns

• Experience in tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns, with extensive data collection through Google Analytics

• Excellent control over keyword bidding, ad copy writing, re-marketing, content ads, match type strategies, landing page testing, and most recent AdWords features

• Strong understanding of Google Analytics and the ability to derive action items from data points

• Daily account optimization, including negatives, spends, daily and monthly budget, keyword optimization, ad copy optimization, location, device, demography, ad scheduling, and bidding strategy

• Ability to coordinate with designing team for creatives and brainstorm with CS for strategies

• Familiarity with Google Tag Manager

• Proactive in researching and planning strategies

• Strong analytical skills to gain high-quality score and improve PPC campaigns

• Ability to track and update traffic patterns through PPC or cost per click, as well as ads management