Sr. Media Buyer

About Us :

BlendAi Digital is a AI & ML based adtech company offering services in the domain of programmatic advertising, performance marketing & content based marketing. We expertise in Performance Advertisement via Affiliate Networks, Brand and Performance via Programmatic Platform, Lead Generation through Omni Channel Marketing Cloud Tools, Deep insights to optimize Google and FB Marketing Platforms etc.

Your Roles and Responsibilities :
• Actively manage paid campaigns to achieve clients' goals - which may vary from engagement, acquisitions, direct response, reach and frequency, etc.
• Analyse performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions.
• Communicate and brainstorm with team on all elements of the campaign, including planning, performance, and project status.
• Develop and manage execution of campaign plans.
• Maintain a high level of up-to-date knowledge of best practices and strategies in paid media on native platforms(ad creative updates, ads spy, new category, innovation opportunities, etc. )
• Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together.
• Evangelise the value of paid native and social media and the best practices.
• Should have hands-on experience of top DSPs and SSPs (few examples can be Trade desk, Mediamath, Taboola, Propellarads, Xander, etc)
• Should have the expertise of spending higher media spends/budget

Requirements:

· Candidate Between 2 to 4 years of experience in buying cross-platform paid social media ads within native platforms.

· Strong Excel and data visualization skills.

· Should be flexible with the working Model's as such CPM, CPC, CPV, CPL, CPA

· Demonstrated analytical and data interpretation skills.

· Excellent understanding of implementation and optimizations of Native ads, Push/Pop Ads, Interstitial ads etc.

· Detail-oriented and organised.

· Exhibit enthusiasm, passion, and commitment