Sr. Manager/Manager - Marketing (CRM
Published date: 2024/01/10
- Location: Bengaluru , Karnataka, India
Responsibilities
• Working with various stakeholders across multiple teams (including product, tech, marketing etc) and manage multichannel marketing campaigns
• Monitoring performance of each channel-Notification, Email & SMS and customer cohorts and take surgical actions
• Performing analysis like sales funnel analysis, content effectiveness measurement etc. to improve the effectiveness of CRM channels
• Develop insights and identity opportunities to drive revenue growth
• Develop and implement new strategies to drive objectives like lead nurturing, cross-selling and upselling
• Lead Content Development efforts to improve CRM activities effectiveness
• Creating periodic reports and prepare decks for reviews
• Conduct market research to follow trends and competition
Requirements:
• 3-5 years managing large customer databases
• Proven record in lead nurturing
• Revenue ownership in the current role is desirable
• Hands-on experience with marketing automation tools required
• Creative bent of mind with excellent analytical skills to build marketing strategies for various segment
• MBA from a top-tier Institute preferred
• Must be comfortable in a dynamic start-up environment (start-up experience is preferred)
Location: Gurgaon & Bangalore
• Working with various stakeholders across multiple teams (including product, tech, marketing etc) and manage multichannel marketing campaigns
• Monitoring performance of each channel-Notification, Email & SMS and customer cohorts and take surgical actions
• Performing analysis like sales funnel analysis, content effectiveness measurement etc. to improve the effectiveness of CRM channels
• Develop insights and identity opportunities to drive revenue growth
• Develop and implement new strategies to drive objectives like lead nurturing, cross-selling and upselling
• Lead Content Development efforts to improve CRM activities effectiveness
• Creating periodic reports and prepare decks for reviews
• Conduct market research to follow trends and competition
Requirements:
• 3-5 years managing large customer databases
• Proven record in lead nurturing
• Revenue ownership in the current role is desirable
• Hands-on experience with marketing automation tools required
• Creative bent of mind with excellent analytical skills to build marketing strategies for various segment
• MBA from a top-tier Institute preferred
• Must be comfortable in a dynamic start-up environment (start-up experience is preferred)
Location: Gurgaon & Bangalore
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