Sr. Manager- I Marketing Mumbai
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
Understand requirement of the stakeholders, define clear objectives, manage day to day interactions & build consensus
Communication across
o ATL (Above the line) - TV, print, outdoor
o BTL (Below the line)
o Digital
Help develop marketing communication & collaterals across all channels
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise growth strategies
Align the company around the brand’s direction, choices and tactics
Communication across
o ATL (Above the line) - TV, print, outdoor
o BTL (Below the line)
o Digital
Help develop marketing communication & collaterals across all channels
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise growth strategies
Align the company around the brand’s direction, choices and tactics
0 page views
Related listings
-
Chief AccountantBankIndependently handles the finance and accounting of a country cluster of significant size, revenue and complexity Manages a team to deliver the day to day accounting. Ensures true and fair view of financials are published effectively Has responsibili...2026/11/10
-
Analyst - Investment OperationsBankInvestment Ops Analyst The Investment Operations Analyst assists with operational activities for the investment function, supporting the management of capital on behalf of pensions, endowments, corporate plan sponsors, and other institutional investo...2026/11/10
-
Debt Recovery Manager-Consumer DurableBankJob DescriptionRoles and Responsibilities Responsible for managing and undertaking collections process for debts that have been assignedRegularly track the portfolio for specific buckets for the assigned areaTrack and control the delinquency of the a...2026/11/10