Sr. Executive /Assistant Manager- Digital Marketing

Roles And Responsibilities
• Build online presence for the brand including web, SEO/SEM, database marketing, social media and display advertising campaigns
• Plan, build and maintains our social media presence, including festive calendar, UGCs, content and campaigns.
• Maintain the content created and regularly update the channel via messaging services like WhatsApp
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plan & coordinate for influencer marketing focusing on the products and reach.
• Promote the product links via influencers, ads and social media pages.
• Maintain the reviews of products available online and overall ORM
• Using platforms like AMS and Flipkart, optimise keywords and ensure product visibility & availability.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Update and maintain the Ecom website with latest products and inventory
• Coordinate photography / various collaterals needed for online presence.
• Maintain the customer database on website and regularly update them of the latest trends / products via messages, emails, etc.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

The location is 15 minutes walk- able distance either from Dadar (East) or Wadala Railway Station.

Desired Candidate Profile