Sr. Executive
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing and lead generation efforts.
The ideal candidate will be responsible for managing all sales and marketing aspects of our E-Commerce B2B/B2C business including developing and implementing comprehensive digital marketing programs across all digital channels such as web, SEO/SEM, database marketing, email marketing, social media and display advertising campaigns, in line with brand plans and business priorities.
Selected individual's day-to-day job responsibilities include:
• Responsible for increasing sales and achieving set sales targets by developing and implementing new sales-marketing initiatives and executing the same across all channels.
• Responsible for generating inbound and outbound leads via lead generation digital campaigns for B2B sales targets.
• Developing and managing digital prospecting and remarketing campaigns.
• Identify strategic business partnerships, by studying products or markets to determine areas of opportunity for merchandising specific products, using online or offline sources.
• Creating various ad campaigns on platforms such as AMS (Amazon Marketing Services), Flipkart Advertising, Google Adwords, Google Merchant Center, Facebook/Meta.
• Monitor, optimise and improve campaign performance across all online channels using analytics tools on AMS (Amazon Marketing Services), Flipkart Advertising, Google Adwords, Google Merchant Center, Facebook/Meta.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CPC.
• Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Continuously develop automated processes to streamline campaign management.
• Experience in optimizing landing pages and user funnels via SEO/SEM.
• Monitor competitive listings and pricing of other related websites
The ideal candidate will be responsible for managing all sales and marketing aspects of our E-Commerce B2B/B2C business including developing and implementing comprehensive digital marketing programs across all digital channels such as web, SEO/SEM, database marketing, email marketing, social media and display advertising campaigns, in line with brand plans and business priorities.
Selected individual's day-to-day job responsibilities include:
• Responsible for increasing sales and achieving set sales targets by developing and implementing new sales-marketing initiatives and executing the same across all channels.
• Responsible for generating inbound and outbound leads via lead generation digital campaigns for B2B sales targets.
• Developing and managing digital prospecting and remarketing campaigns.
• Identify strategic business partnerships, by studying products or markets to determine areas of opportunity for merchandising specific products, using online or offline sources.
• Creating various ad campaigns on platforms such as AMS (Amazon Marketing Services), Flipkart Advertising, Google Adwords, Google Merchant Center, Facebook/Meta.
• Monitor, optimise and improve campaign performance across all online channels using analytics tools on AMS (Amazon Marketing Services), Flipkart Advertising, Google Adwords, Google Merchant Center, Facebook/Meta.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CPC.
• Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Continuously develop automated processes to streamline campaign management.
• Experience in optimizing landing pages and user funnels via SEO/SEM.
• Monitor competitive listings and pricing of other related websites
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