Software Marketing Professional

InnoAge is looking for an ambitious Software Marketing Professional with relevant experience to manage all of our marketing efforts.

Your main responsibility will be to lead the creation and execution of our marketing campaigns focused on promoting our portfolio of software solutions. This will require you to conduct meticulous research of the current software market and turn the market research data into actionable insights that will aid our overall strategy.

You will collaborate with our developers and coordinate our software marketing activities across multiple channels.

To excel in the role of a Software Marketing Professional, you are expected to possess in-depth knowledge of software market dynamics, competitive landscape, and best digital marketing practices.

Responsibilities
• Research market trends in Cottage/Textile Industry and identify customer needs, pain points, and buying objections
• Identify the decision makers among our target audience and create a buyer persona that we will address with our marketing messages
• Develop effective marketing strategies focused on promoting our software solutions through content marketing, paid advertising, and social media marketing
• Plan, allocate, and control the budget for our future campaigns and product launches
• Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users
• Work closely with the product development, social media, and copywriting team members to establish clear product positioning and messaging guidelines
• Oversee the execution of day-to-day promotional activities and ensure the quality and uniformity of our marketing assets (copy, blog content, social media posts, product leaflets, etc.)
• Establish strong relationships with external stakeholders, such as industry thought leaders and subject matter experts
• Track and analyze relevant analytics and report on ROI across different marketing initiatives to senior leadership

Requirements
• Bachelor’s degree in Marketing/Advertising, Communications, or Business
• 2+ years of experience on software marketing projects (B2B and SaaS marketing experience will be considered an advantage)
• Working knowledge of project management software [Trello, Jira]
• Excellent communication and presentation skills
• Strong analytical and project management skills and superb attention to detail