Social Media Optimisation Executive
Published date: 2024/01/10
- Location: Jaipur, Rajasthan, India
Responsibilities and Duties
· Set and implement social media optimized campaign
· Setting up various social media channels and maintaining brand consistency.
· Prepare engaging text, image (infographic) and video content for social media accounts.
· Respond to comments and customer queries in a timely manner.
· Monitor and report on feedback and online reviews.
· Generate ROI
· Stay up to date with latest social media best practices and technologies
· Use social media marketing tools such as Buffer
· Attend educational conferences
· Work with copywriters and designers to ensure content is informative and appealing
· Communicate with industry professionals and influencers via social media to create a strong network
· SMM is a key factor
SMO Executive requirements and qualifications
· 2 - 4 years of experience as a Social Media Executive or similar role
· Social Media Strategist using social media for brand awareness and impressions
· Excellent knowledge of Facebook Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
· Understanding of SEO and web traffic metrics
· Experience with doing audience and buyer persona research
· Good understanding of social media KPIs
· Familiarity with web design (optional) and publishing
· Excellent multitasking skills
· Critical thinker and problem-solving skills
· Team player
· Good time-management skills
· Great interpersonal, presentation and communication skills
· Bachelor’s Degree in Marketing or relevant field
· Set and implement social media optimized campaign
· Setting up various social media channels and maintaining brand consistency.
· Prepare engaging text, image (infographic) and video content for social media accounts.
· Respond to comments and customer queries in a timely manner.
· Monitor and report on feedback and online reviews.
· Generate ROI
· Stay up to date with latest social media best practices and technologies
· Use social media marketing tools such as Buffer
· Attend educational conferences
· Work with copywriters and designers to ensure content is informative and appealing
· Communicate with industry professionals and influencers via social media to create a strong network
· SMM is a key factor
SMO Executive requirements and qualifications
· 2 - 4 years of experience as a Social Media Executive or similar role
· Social Media Strategist using social media for brand awareness and impressions
· Excellent knowledge of Facebook Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
· Understanding of SEO and web traffic metrics
· Experience with doing audience and buyer persona research
· Good understanding of social media KPIs
· Familiarity with web design (optional) and publishing
· Excellent multitasking skills
· Critical thinker and problem-solving skills
· Team player
· Good time-management skills
· Great interpersonal, presentation and communication skills
· Bachelor’s Degree in Marketing or relevant field
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