Social Media Marketing Manager

Company Overview:

Lead Monk Digital Pvt Ltd is a digital marketing agency led by two Instagram influencers, @ysr_official & @darshansomaiya. We specifically only work with coaches, trainers, speakers, and influencers to achieve strategic growth for their brands. We specialize in defining brand positioning, crafting compelling stories, and creating valuable consumer relationships. Our experienced team also offers mental wellness training programs to help people create breakthroughs.

Job Summary:

We are looking for a skilled digital marketer who is an expert in Facebook ads, tracking, and optimizing Facebook ad campaigns, and has a strong understanding of Facebook pixel. The ideal candidate will have a proven track record of driving successful Facebook ad campaigns, and will be able to use data and analytics to continuously improve and optimize campaigns.

Key Responsibilities:

· Develop and execute effective Facebook ad campaigns that meet or exceed the company's marketing objectives

· Use data and analytics to track and measure campaign performance, and continually optimize campaigns to improve ROI and achieve marketing goals

· Set up and manage Facebook pixels and other tracking mechanisms to ensure accurate and effective campaign tracking

· Conduct regular A/B testing to improve ad performance and identify new opportunities for targeting and messaging

· Stay up-to-date with the latest trends and best practices in Facebook advertising, and make recommendations for new strategies or tactics

· Collaborate with other members of the marketing team to ensure campaigns are aligned with overall marketing goals and messaging

· Provide regular reporting on campaign performance, including key metrics such as CPC, CTR, conversion rate, and ROI

· Work closely with other teams, such as creative and content teams, to ensure ads are visually appealing and engaging, and messaging is aligned with the brand's tone and voice

· Manage ad budgets effectively and ensure campaigns are on track to meet monthly and quarterly targets

Qualifications:

· Bachelor's degree in marketing, advertising, or a related field

· Proven track record of driving successful Facebook ad campaigns, with a deep understanding of Facebook ad targeting, bidding, and optimization strategies

· Experience with Facebook pixel and other tracking mechanisms, and a strong understanding of analytics tools such as Facebook Insights

· Strong analytical skills and the ability to use data to drive decisions and optimize campaigns

· Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

· Experience with A/B testing and other experimentation methodologies

· Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet tight deadlines

· Knowledge of other digital marketing channels, such as search engine marketing and email marketing, is a plus

Benefits and Perks:

· Competitive salary ranging from 20k to 30k

· Advance Facebook Ads training

· Access to mental wellness training programs worth 15,000 INR upon enrolment with the company

· Monthly one-on-one counselling sessions with an allotted counsellor from our team

· A supportive team environment with a focus on growth, happiness, and culture

· Opportunities for career growth and development

Job Type: Full-time

Salary: ₹25,000.00 - ₹30,000.00 per month

Schedule:
• Day shift

Ability to commute/relocate:
• Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
• Are you comfortable with job location?

Experience:
• Facebook Advertising: 1 year (Required)
• Digital marketing: 1 year (Required)

Expected Start Date: 01/07/2023