Social Media, Marketing Head

Designation: Marketing Head

Reports to: Mr. Jimmy Mistry (Founder)

Job Responsibilities:
• Responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and the company.
• Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.
• Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams.
• Responsible for managing all SEO activities such as content strategy, link building and keyword strategy
• Increase rankings on all major search networks and on website
• Manage all SEM campaigns on Google, Linkedin, Instagram, Facebook, Youtube to maximize ROI
• Execute tests, collect, and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Creates content – micro and macro, promotes content and campaigns
• To maintain hygiene of the social media pages
• Improve and increase engagement on the pages
• Maintains deep understanding of social media metrics and data analysis and ownership of data touchpoints.
• Prepare and maintain a social media calendar
• Track and maintain all enquiries on the web i.e., social media pages, whatsapp, mails etc.
• Preferably has experience in running ad campaigns
• Handle all social media postings, scheduling and ORM
• Contribute and share strategy, learnings, and recommendations with the team.
• Develop performance metrics for social handles; using critical understanding of historical data, effectiveness, strategy and be creative, making recommendations for continuous improvement and to maintain reports on the same.

Job Expectations:

Candidate with the capacity of strategising and aligining the social media and marketing team with the founders vision and outlook

Minimum Qualification:

Bachelor's in Marketing or relevant industry

Minimum Job Experience:

7 to 10 years of relevant experience.

Reporting to:

CMD

Travel:

Yes, as and when required