Social Media Manager

Job Title: Social Media Manager

Experience : 6 - 7 years

Duties:

Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals

Designing monthly, quarterly, and yearly digital media strategy in line with the business objective. Designing end-to-end social media campaigns and strategizing brand building activities

Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams

Monitor the company’s social media accounts and offer constructive interaction with users

Create methods for finding and solving online customer reviews

Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

Need to be well versed with paid campaign promotions on Facebook

Identifying opportunities for partnerships, in terms of social media & required content

Management of various social media platforms and the content for the same

Planning and execution of all communications and media actions on the social media platform

Creating and managing promotional collateral to establish and maintain product branding

Managing the budget for advertising and promotional items

Competitor and customer insights analysis (basis the strategies implemented)

Analysis of sales forecasts and relevant financials and reporting on product sales (basis the strategies implemented)

Establish performance specifications, cost and price parameters, market applications, and sales estimates

Skills or Qualifications:

Bachelor’s Degree in Marketing, Communications or related field

6+ years experience in social media management

Exceptional multi-tasking skills

Able to explain complex social media data in an understandable way

Strong problem-solving skills

Knowledge of Facebook’s advertising platform is required

Knowledge of influencer marketing and Instagram content creation is a plus.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends) & Experience in setting up and optimizing Google Adwords campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Prior experience of working in a startup will be an added advantage