Social Media Manager

JOB DESCRIPTION

We are searching for a talented social media manager to represent our company by building a social media presence for our brands. The social media manager will be required to run advertising campaigns and drive engagement by creating high-quality original content. You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.

To be successful as a social media manager, you should possess a wealth of pertinent marketing experience. Ultimately, a top-notch social media manager should back their expertise by creating and sharing all relevant technical documents.

Job Responsibilities:
• Contributes to marketing strategy by leveraging social media to identify and acquire customers.
• Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
• Maintains online relations with customers by organising and developing specific customer-relations programs.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Develops new approaches for market development, acquiring and analysing data, and consulting with internal and external sources.
• Maintains a research database by identifying and assembling marketing information.
• Provides marketing information by answering questions and requests.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analysing variances, and initiating corrective actions.
• Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains social media marketing staff by recruiting, selecting, orienting, and training employees.
• Formulating high-quality novel written and visual content for each social media campaign.
• Maintains social media marketing staff job results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Ability to measure the success of campaigns.
• Experience as a Brand Manager on social media.
• Understanding of graphic design principles.
• Proven ability to build social media communities.
• Ability to develop the right voice for each social media platform.
• Overseeing customer service provided via social media.
• Responding to comments on each of our accounts.
• Managing our online communities to ensure respectful and appropriate engagement.
• Building brand awareness by engaging relevant influencers.
• Monitoring the company's brand on social media.

Social Media Marketing Manager Qualifications/Skills:
• Social media skills
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing Processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Familiar with financial planning and strategy