Social Media Manager

Job Description For Social Media Executive
Shaping and growing brands today and tomorrow!
Content Whale is a content writing company based in Mumbai that caters to 42 different content types. We believe every company is a content-driven company. Working on a 360-degree approach, the sole motto is to create a positive online impact. We help our clients in a 3- fold manner- strategy making, content writing, and graphic curation.
Our team boasts 600+ ingenious writers, veteran editors with a keen eye for detail, and highly versatile freelancers who have served several renowned industry brands as well as smaller franchises. What motivates us is simple- using our experience to provide real solutions to our clients, via the customized services we offer.
Roles & Responsibilities
• Good knowledge of all different digital marketing channels, including online marketing tools and best practices.
• Basic Knowledge of SEO/SEM and web analytics tools (Google Analytics, Semrush, Google Task Manager)
• Great interpersonal and communication skills.
• Experience with B2C social media, Google AdWords, and email campaigns.
• Familiarity with content curation and creative content writing.
• Proactive problem-solving abilities
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Being the point of contact (POC) for the client and internal team
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Set up and optimise client brand pages within each platform to increase the visibility of brands social content.
• Creative copy for client’s social media mandate and working closely with the designer on the execution of the concept.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and schedule the content on each platform.
• Sharing the Performance tracker with the client and continuously improving by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with other departments to manage reputation, identify key players and coordinate actions.
• Defining KPIs and performance metrics to track these campaigns and report the results on an ongoing basis

Requirements
• Strategy planning
• Tactics and execution
• Community management
• Copywriting
• Understanding of how content works on social
• Optimising content
• Creative mindset
• Be on top of the latest digital marketing trends
• Great communication
• Data analysis
• Developing organic engagement
• 2+ years of experience working in a digital marketing agency/ad agency