Social Media Executive

JOB REQUIREMENTS:
• 1-3 years of experience in social media management and related field
• Bachelor's degree in business, marketing, journalism, public relations or a related field
• Command on content writing and content planning
• Handling strategies for growing Social media platforms
• Proficient in using multi-social posting programs such as Hoot suite and Hub Spot
• Strong computer skills using Microsoft Office and Adobe Suites
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once

Responsibilities and Duties:
• Oversee day-to-day management of campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness through various social media channels
• Work with the brand to create and implement social media strategies monthly
• Ensure brand consistency in copy through tone, voice and terminology
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube, LinkedIn, etc.
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others
• Oversee the creation and implementation of the monthly editorial calendar, which includes monthly sales objectives and initiatives