Social Media Executive

Job location: 3F-CS-54, Ansal plaza mall, sector 1, Vaishali, Ghaziabad, 201010

Shift timing: 10:AM to 6:00 PM (5 Days working)

Responsibilities: -
• Develop social media strategy and make plans.
• Create original content for social media platforms, email marketing, website and platforms.
• Posting stories, posts on social media.
• Deploy 360 social marketing campaigns including Facebook, Twitter, Instagram etc.
• Leveraging both branding and performance campaign to balance awareness and online sales conversion objective.
• Design creatives for organic paid promotion of high quality. Manage and build relationships with influencers.
• Responding to any mentions over social media platforms like Facebook, Twitter, Pinterest, Instagram and engage with the social media users.
• Keep Up to Date with all Social Media Trends.
• Create Analyze Social Media Performance Report.
• Producing a consistent brand message across all the social media channels.
• Regular monitoring the competitor social media platforms and creating analysis report.
• Working with other departments to develop social media timelines that coincide with the version upgrades, ad campaigns, and other brand messages.
• Knowledge of Facebook Postings, Promotions, Business manager accounts, Ad creations, performance analysis, competitor analysis, and Facebook mentions.
• Apart from postings and promotions, you should have knowledge of analytics to gauge the mood of the audience.
• You are all for a team game since you will have to coordinate with various teams (graphic designers, video editors, content writers, etc).

Requirements: -
• Extensive experience in social media promotion.
• Excellent skills in data processing and analysis, and an expert in Excel and data presentation.
• Result-oriented attitude. Experience in Academic Industry Preferred.
• Ability to develop the right voice for each social media platform. Should be able to understand what content works for accounts being managed ad based on that should come up with creative ideas for campaigning.
• Should have the ability of effective content calendar management.
• To study and analyze daily media (social news) and generate relevant content.
• To study past and current media trends and analyze their impact.
• Proven ability to build social media communities.
• Creation of Social media calendar which is in line with the marketing activities being performed through different marketing teams.

This job is provided by Shine.com