Social Media Executive

Fresher Opening

Develop, oversee and execute digital marketing ads & campaigns

Manage the brand’s social media platforms

Oversee all social media strategies

Manage and maintain the website

Develop content/copy for ads and campaigns

Track and analyze company’s website, leads generated and provide regular reports

Have knowledge of SEO

Edit and post videos and audio content to online sites

Create online banner adverts and oversee pay per click ad management

Write copy for email marketing campaigns

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

Responsibilities and Duties

Creating comprehensive implementation plans for social media that align with the brand philosophy

Manage day-to-day reactive and proactive communications on all key social media channels

Liaise with business teams to understand the priorities

Administrate the creation and publishing of relevant, original, high-quality content.

Identify and improve organizational development aspects that would improve content (i.e.: employee training, recognition and rewards for participation in the company’s marketing and online review building).

Create a regular publishing schedule.

Required Experience, Skills and Qualifications

Deep understanding of social media and messaging platforms, market trends, industry standards, and tools of the trade.

Sound knowledge of HTML/JavaScript, search engine optimization and advanced Word and Powerpoint skills

An integrated marketing mindset and excellent understanding of the interplay offline and online, and between paid and owned channels on social media.

A passion for storytelling through multiple media types, both visual and written.

Excellent copywriting skills and a keen visual sense.

Outstanding communication and presentation skills; able to articulate a vision, strategy or idea clearly.

Fluency with social media metrics, analytics, and benchmarks including tracking and understanding attribution from social media.

Ability to thrive in a fast-paced start-up environment, work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives.

The ability to work at both strategic and tactical levels